We are face with numerous challenges regarding the ice cream business. The most recent one must be looking for distribution points. First step is to find a good location. Clive and myself had understood that it is not as easy as it seems to locate a good spot. We had learned it through the hard way. We had so much distinction on locating the finest spot for business.
Next is to find out the ergonomic of the people there. Are they the kind of people that will buy your product? It does not mean that as long as there are people, there are business.
After getting the location, next is to talk to owners, get their approval to use their premises, with a rental of course.
Lastly, understand the flow of human traffic and the ergonomic of the location. Going against the flow will brings you nothing but rejection and despair. No flow, no sales.
2 days ago, we got one distribution point. We thought it’s a good location, but it turn out to be a dead. Just 10 metres away from our point is a coffee shop which is buzzing with people. But we couldn’t make enough sales to cover our day rental. We learned something that day.
Yesterday, when it was Dennis and myself to run the point, he mentioned something very important. “Entrepreneurs cannot wait here and do nothing, we must change, so our result can change.” How important this statement was. We decided to give up the place right after 45 minutes into business. Heck care the rental, we made the decision; with Clive’s blessing, we shifted.
Packed up, we moved to our comfort ground. Over there, we manage to outsell what we sold the day before in an hour. We are so glad we moved, give up what don’t work.
I learned something from this incident. Most people who runs a retail shop simply sit there, wait for business. How can that business grow? True entrepreneurs don’t sit in shops and wait, they go out to bring business into the shop.
From this project, I learned many things from another perspective. Having a chance to learn from another kind of business allow me to grow to a new level.