Spoken to someone whom is preparing for a new business. She shared her idea which is viable however she overlook one point. She didn’t know who her target is. She thought she could sell to everyone. Well, who doesn’t want to if we could sell to everyone. But like any experience entrepreneurs, I know it is not possible.

Even if you have a super duper product, still not everyone will want it. My point is you can’t sell to everyone. So what should you do?

Since only some people will be interested in your whatever products you are selling, then go look for these people. Tapping into 1% of the population is good enough in creating wealth for yourself.

To be successful in your sales, find out who are those whom are interested in what you are selling. Remember you can’t convert everyone.