October 22, 2007
Growing your business can be easy and low cost. You don’t necessary need huge sum of money to grow you business. There are ways to do it with little or no money.
You can find three ways to help you grow your business. They are easy, not difficult to apply. You may get some ideas from these few methods discussed here.
April 6, 2007
Are you throwing away marketing dollar to market to a unresponsive market? Why do you want to do that? Giving fliers, advertise in places where no one will response to your advertisement.
You will want to advertise to a responsive market to effectively leverage on your marketing effort. Determine your target market to fully feel the power of marketing.
It seems to be a common sense thing to select the people you want to sell to. You can’t possibly sell to everyone in the world. However, a common sense thing is not common at all. Many business owners fall into this trap (including myself) of marketing to everyone. Advertise in a non-responsive market.
It was said that 1% response rate is consider the norm. But why settle for 1% when you can have more? You can generate more responses if you advertise in a responsive market.
For example most business people in the health industry thought that their products is the best. Since it’s health supplements, everyone must need it, therefore, everyone should buy.
It may be true that everyone needs it, but let’s face the reality; not everyone wants it. Only the health conscious will take note of it. Targetting the health conscious should give them the best response rate.
Determine your target market is the first step. What’s next after you determine your market?
Find them! Where is their hang out area? Be there to talk to these people. Promote your business in these places. You can be sure to get your best responses.
I made mistakes of hitting on the untargetted market. The response was pathetic. Stop your marketing effort now until you determine where is you market.
March 20, 2007
Yesterday, I received this email.
Hi Joe
My name is Steve Quinn & I’m compiling an EcoEbook called ‘The
Money Monkey’, it’s the latest in a series of publications from The Large
Monkey. This title deals with entrepreneurialism. I’d like to include your 3 Low
Cost Way To Grow Your Business?; it’s a great article and I think it will fit
well with the concept of the book.
You get a link on my site http://www.thelargemonkey.com as well
as all the links in your article preserved in an author bio in the finished
book. 25% of all sales profits
from the book will go to the Red Cross so
we’ll be supporting a good cause as well as generating valuable PR for your
services. I’m also setting up affiliate marketing on the book, so you’ll be able
to benefit from any sales you generate.
You’ll be published alongside
some BIG names, it’s a great opportunity. Hopefully it’s OK; I just wanted your
approval.
Regards
Steve Q
0044 (0)7970
125739
thelargemonkey.com
One World, One Experiment
___________________________________________________________________________________________
It is encouraging to receive this type of email. I replied giving him the permission to publish my article.
This is one of the good thing about article marketing. Other webmaster picked up your article, published them, you get credit and backlinks for that.
It takes a bit of time to write those articles. So far article marketing has drive some traffic to my site.
Oh, if you want to read that article, click 3 Low Cost Ways To Grow Your Business
Well, it’s tough to decide what to do with them after written all these articles. I can put it up on my site, put it in my ezine or post it to article directories.
Good thing is any decision helps to build my online business.
February 18, 2007
It is extremely rare to find a company without a website today. Any company without a website is certainly missing a huge part of the pie.
However, do you know that even by having a website doesn’t mean anything unless you are able to market it?
We heard it, “build it, and they will come”. Is that really true? Will they really come?
With 50 million websites out there, where do you stand? By building a site alone will not bring them in. While having a company website helps in the overall of your company marketing, on the other hand, it will hurt your company marketing effort if the site is not done properly.
Some companies may not know it, you have to market your website as well. You got to track your website. Track the number of visitors, leads, conversion etc.
But you are probably too tied up with your everyday operations, the actual marketing of your main business. No more spare time to monitor your company website. Have you thought of leveraging on others? Outsourcing?
Get the experts to do this area for you. You may want to consider Apogee Search Engine Marketing
Outsourcing this area can greatly free up your time, make better decisions and of course, get more results.
This post is sponsored by PayPerPost.
December 12, 2006
Do you really think marketing is so simple? Just throw some flyers, put up advertisement or have one great hot idea.
The only reason for marketing is to grow your business. Meaning to say grow your profit. Even with the hottest idea in town may not generate the expected profit for you.
Why?
Let’s say your hottest idea may generate the response that you need. But if you can’t close these responses, it will be wasted.
Marketing is a process. A process from creating the hottest idea to closing the prospect. Every step in the marketing process has to be carefully planned.
Few weeks ago, I saw an advertisement on internet marketing seminar. (not from Success Resource) There are three ways to register. Online, sms and call. I uses the sms method. In the end I didn’t go for the seminar. I’ll show you why.
I believe the advertisement cost at least $2500 to the company.
I did receive sms from companies reminding me to go to the seminar that I registered. These companies at least had a simple marketing process.
Don’t waste your money on advertising until you build your marketing process.
